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Culture & publishing

Showliner

A little daily delight, thoughtfully gathered.

A Johnson Family Ventures project

Burgundy ribbons, paper stars and illustrated concert scenes arranged as a cultural journal
A world of daily discovery, thoughtfully gathered.

The story

Showliner

Visit thattaylor.com (opens in a new tab)

Showliner is our platform for good-natured daily entertainment, with an ambition to create beautiful fan destinations that gather worthwhile stories from around the world. It begins with thattaylor.com, its first public platform site.

ThatTaylor follows Taylor Swift news and performances, alongside the curiosity and interpretation that make fan communities engaging. Its daily feed points readers to underlying sources and clearly separates supported reporting from playful, unverified speculation. The purpose is an enjoyable, considered reading experience that respects both the audience and the people being covered.

The broader Showliner idea is a publishing foundation that can support other distinct cultural interests over time. That expansion is an ambition; ThatTaylor is the current public expression. Showliner and ThatTaylor are independent and unofficial, with no affiliation with or endorsement by Taylor Swift or her representatives.

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Interested in partnering with or investing in Showliner? We welcome a conversation about the right fit.

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